What is HYPERLOCALIZER? | Print |

 

HYPERLOCALIZER is a scalable open source 2nd generation “cloud based” Content Hub that helps TV, Cable, Music and other content publishers create multiple engaging sites. Quickly. Consistently.

Entertainment and Media companies are now expected to be perpetual producers of digital content, 365 days a year, with video, audio, text and location based localizations. Content brands are expected to generate and engage in a social conversation around their own content.

Consumers demand more relevance, fresh content that is constantly updated. Their attention and engagement needs to be earned and consumers increasingly demand sites that offer a different user experience. Content brands need to differentiate their content with their own look and feel and content that is always fresh. This explosion in the demand for different versions dramatically increases the cost of production.

Building and maintaining a large number of niche websites with their own look and feel — at least one for each major brand, product, artist or content experience is slow and expensive. Often different forms of content cannot easily be controlled using existing systems and processes.

1st generation Content Systems were not designed to support building multiple web sites with localized versions. As a 2nd generation open source Content Hub HYPERLOCALIZER is designed to deliver multiple sites, each with their own content, different look and feel and dynamically updated, in a fraction of the time it takes to build and update sites using 1st generation technology.

Designed for maximum searchability and user speed, HYPERLOCALIZER sites delivers to content owners and publishers sites with full control and flexibility, irrespective of the format of content. HYPERLOCALIZER helps run networks of different and localized sites for companies to use to connect with their audience.